On March 14, 2013, Samsung Electronics unveiled its Galaxy S4 smartphone at the Radio City Music Hall in New York before an enthusiastic crowd. During the first week of its release, Galaxy S4 reportedly sold more than four million units and the company expected to sell 10 million units by the end of May 2013. The Galaxy S4 is the main competitor to Apple iPhone which released its iPhone 5 in October 2012. During the first week of sales, iPhone 5 sold more than five million units. During the last quarter of 2012, Apple sold 27.4 million iPhones worldwide including 17.4 million iPhone 5s. During the same period, Samsung’s Galaxy SIII sold over 15.4 million units worldwide.
Samsung is trying to capture more market share with couple of things. Samsung uses Google’s Android operating system and Google is releasing a stripped down version of Galaxy S4. Samsung is also releasing three other variations of the S4. Its S4 Mini and Zoom are available outside the U.S. and there is talk of rugged water proof version coming out shortly. Who will win the race is anyone’s guess at this time and the battle between two giants could be better for the customer.