Jasele Oita's Blog A weblog about everything

June 5, 2009

Break the Rules: White Boards

Filed under: Business Services — admin @ 10:41 am

In 2001, a teacher invented a new product that would make white boards a lot more appealing to users, paving the way for single mom entrepreneurs, Examnier.com reports. After searching for her missing dry eraser to clean the white board in her classroom, Julia Rhodes realized that other teachers shared the same frustration. Instead of using her hands to erase the white board, she decided to invent, patent, and manufacture a dry erase board marker with a built-in eraser on the tip. The purpose? So that the eraser can’t get lost.

The article goes on to list her top three tips for “mompreneurs”: break the rules, break the rules, and break the rules. According to Rhodes, breaking the rules actually led her to inventing more products. When she was told that a woman with a single product couldn’t sell it to retailers without a man backing her up, instead of being discouraged, Rhodes cut out a man’s image from a sheet of white board and glued it to a stick so that she could have a man with her at the pitch. Rhodes agrees that it helped her sell the product, and gave her an idea for her second product, “a handheld whiteboard paddle used in classrooms to encourage student participation, making the learning process more interactive—and paperless.” Another one of her unique inventions, and one that caught the attention of Tonight Show host Jay Leno, is a white board dress that she custom-tailored to wear to all of her business meetings and trade shows.

Please visit www.milosgroup.com to find out interesting details about Trade Show Exhibits, Portable Stage & Exhibit Lighting.

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