Miele, manufacturer of Miele vacuums and appliances, recently won 10 “Red Dot” design awards, including a “Best of the Best” recognition from the Design Zentrum Nordin design center in Germany. The “Red Dot” contest honors quality and innovation in design. Many Miele products were honored, including one of the most versatile Miele vacuum cleaners available, the S7 Upright Vacuum Cleaner.
According to the press release, the “S7 breaks the boundaries between upright and canister—combining the very best of both worlds into one ultra-maneuverable design. Its patented new SwivelNeck™ technology allows the user to effortlessly move the vacuum in any direction—even laying flat to the floor—with an extremely low profile that glides under beds, tables, and more. An integrated telescopic wand and specialized cleaning tools—such as one would find on a Miele canister vacuum—allow the user to easily shift from floors to crevices, stairs, furnishings and drapes. An energy-saving automatic setting, on select models, intelligently selects the correct suction level for optimal cleaning results and power usage.”
Of the “Red Dot” award for Miele vacuum parts design, Senior Marketing Manager Paul McCormack said, “To be recognized by the international jury panel with ten internally coveted awards is an amazing honor; one received by our German-based design team with great pride. The ‘Red Dot’ design award is a distinction bestowed on excellence. It is a testament of the dedication the Miele engineers have to forever improve upon our high-caliber appliances.”