While something like executive media training for handling reporters might seem an odd or even extraneous course for a business professional, the reality is that it is one of the most important skills that anyone who finds themselves in a spokesperson position can learn. Public image can make or break a company, and anyone serving as the public face of a business needs to be able to project exactly the right image and persona. Even natural charisma can only go so far when one isn’t aware of what the reporters are looking for.
So what does interview training entail? The main objective is for a spokesperson to be able to deliver the company’s message in a manner that allows for quotes to be pulled as sound bites. The other essential factor is to be able to handle each interview according to the style of the reporter, even if they are downright hostile.