In order to launch a new ad campaign featuring singer Avril Lavigne, Canon Canada recently transformed the Metropolitan Hotel in Toronto into a replica of the pink and white set used in commercials for its Rebel and Elph cameras. The Taylor Group, which staged the event, used a display truss system to support pink lighting that cast a rosy glow over the white carpeting and set-and-repeat backdrop featuring images from one of Lavigne’s past shows. According to Justin Lam, Canon’s director of marketing, the company was “trying to create for the press the same feel we had in the virtual world."
Whether you need an exhibit truss to recreate a commercial set or make your company stand out at the next trade show, Milos Structural System has you covered. The specialized manufacturer of modular display systems offers a strong, secure truss design for every application. These systems are easy to assemble, disassemble, and transport, which makes them ideal solutions to your temporary structure needs.